Designed as part of a competition for a Greek energy company, the project proposes a flexible retail concept adaptable to two contrasting store typologies: a 175-square-metre space with a loft and a compact 40-square-metre unit. Despite their scale difference, both stores share a common architectural language and spatial logic.

The interior design draws directly from the company’s visual identity. A restrained palette dominated by blue is paired with fluid, wave-like geometries inspired by the brand’s logo. This motif is expressed through a central vertical screen of metal elements, which alternates between dense and permeable areas to subtly separate public and private zones while maintaining visual continuity. In the larger store, the same element also functions as the loft railing.

Public-facing functions are concentrated at the front of the store, where freestanding cylindrical service counters are unified by a suspended yellow canopy. Referencing the company’s customer club, the overhead element acts as a symbolic “umbrella” that visually gathers all services beneath it. Toward the back, the space becomes quieter and more domestic in character, housing a lounge-like setting for the presentation of smart home technologies. An amphitheatrical seating area equipped with integrated tablets further encourages interaction with the company’s digital services.

The concept is replicated at a reduced scale in the smaller store, maintaining spatial clarity and brand consistency while responding to tighter dimensions.